Cultural Relevance

Moods, not missions: how commerce brands can tap into buyer behavior

Kelly Badal of Impero stresses the power of evocative marketing for consumer brands, and how they can position themselves as part of the bigger picture.

Why You’re Seeing More and More Brands Popping Up in Movies and TV Shows

Thinking Out Loud Podcast: How Brand Integrations are Boosting Content and Building Business

Netflix Shows Are Full of Brands – But Is It Product Placement?