Trending News & Articles
The latest and greatest product placement news and industry insights in one place.
Production Profile: Jamie Cutburth, EVP of Creative Partnerships
Take a look at what Jaime Cutburth loves about his job, how he feels about product placement, and his experience in the industry.
Production Profile: Tommy Janulis, Prop Master
Take a look at what Tommy Janulis loves about his job, how he feels about product placement, and his experience in the industry.
The Art of Visibility: 2023’s Most Spotted Brands and Product Types in Movies and TV Shows
That's a wrap on 2023. Check out the ProductPlacementBlog.com's findings on top brands and product categories featured via product placement in TV and Film for 2023.
Production Profile: Maria Sylvania, Prop Master
Take a look at what Maria Sylvania loves about her job, how she feels about product placement, and her experience in the industry.
Production Profile: Diana Salameh, VP of Brand Activation
Look at what Diana Salameh loves about her job, how she feels about product placement, and her passion for Broadway and live entertainment.
Production Profile: Ylna Edmonds, Line Producer
Take a look at what Ylna Edmond loves about her job, and her top tips for succeeding and growing in the industry.
Production Profile: Carmen Liu, VP of Activation
Take a look at what Carmen Liu loves about her job, and her experience with brand storytelling through product placement.
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Noteworthy Placements – December 13, 2023
In this week's roundup, we delve into the most intriguing product placements spotted in recently released movies and TV shows.
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Noteworthy Placements – December 6, 2023
In this week's highlight of product placement in movies and TV shows, analyzed by ProductPlacementBlog.com, we explore how brands subtly weave into narratives.
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Noteworthy Placements – November 27, 2023
In the ever-evolving landscape of entertainment, product placement has become an integral part of storytelling in both movies and TV shows.
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Noteworthy Placements – November 22, 2023
As the landscape of entertainment and advertising continues to evolve, tracking the presence and impact of your company or brand in movies and TV shows becomes crucial.
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Noteworthy Placements – November 16, 2023
This week, we delve into the most striking instances of product placement in the latest movies and TV shows.
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Noteworthy Placements – November 7, 2023
Top Product Placements This Week: From Heinz in Quiz Lady to Carhartt's Cameo in Frasier.
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Noteworthy Placements – October 23, 2023
Dive into this week's comprehensive analysis by ProductPlacementBlog.com. Get ready to discover which brands stole the spotlight!
September Valuation Spotlight by YouGov PQS
Welcome back to another YouGov PQS Valuation Spotlight! Take a look at some of the latest and greatest placements in streaming today.
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Noteworthy Placements – October 16, 2023
In an era where advertisements are omnipresent, spotting product placements in the latest movies and TV shows has become a fascinating pursuit for audiences.
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What to Watch Guide – October 2023
October is here and we have a roundup of this seasons must-watch titles! Grab your PSL and comfy blankets for your next Fall content marathon.
Stories from the PMG: What Exactly Is a Prop Anyway?
Ask a hundred Property Masters and get a hundred and fifty slightly different answers. What is a prop anyway?
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Noteworthy Placements of Week September 25, 2023
Catch up on some eye-catching integrations making their mark on the screen.
Engaging Latinx Consumers – A Handbook
Engaging Latinx Consumers: Building Authentic Connections Through Entertainment Partnerships, a new marketing handbook.
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Noteworthy Placements of Week September 18, 2023
Whether it's a swanky car or a refreshing drink, product placements are an increasingly vital part of the cinematic and television landscape
Production Profiles: Ruby Moshlak, Prop Mistress
Listen as Ruby Moshlak talks about being a prop mistress for some of your favorite shows.
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Noteworthy Placements for Week September 11, 2023
Let's dive into the most prominent product placements spotted in the releases of the past week.
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Noteworthy Placements for Week September 4, 2023
From eco-friendly choices in horror movies to iconic foods in the latest TV episodes, here's a look at how brands made their mark.
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What to Watch Guide – September 2023
In celebration of Hispanic Heritage Month, we would like to acknowledge the contributions and influence of Hispanic individuals!
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UK What to Watch Guide – September 2023
School is back in session! Enroll with us for a syllabus packed with great school-based content.
August Valuation Spotlight – YouGov PQS
This month's placement valuations focus on the hit Netflix show, Queer Eye.
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Noteworthy Placements for Week of August 28, 2023
This week's placements run the gamut from cars to drinks to shoes and more!
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Production Profiles: Barbra Robin, Brandstory
Listen as Barbra Robin discusses all things product placement in the first of our Production Profiles series.
Linear TV Viewing Drops, Streaming Hits Record High
Broadcast and Cable TV viewership hits new low in July 2023, while streaming services surge, according to Nielsen's report.
Brands Shifting Media Buys Into Product Placement, Study Finds
With ad-avoidance at all-time highs, brands will shift around 10% of their media budget into product placement.
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Noteworthy Placements for the week August 21, 2023
Check out this week's notable placements, from drinks to food to toys!
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2023 State of Product Placement Report
The State of Product Placement report is here & full of relevant information about consumer & marketer trends in product placement.
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Amid Double Strike, Latino Advocacy Groups Issue Open Letter
Latino advocacy groups unite in an open letter to support Latino creatives emphasizing the importance of authentic representation in media.
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Noteworthy Placements for the Week August 14, 2023
From flashy cars to casual sips of soft drinks, here's a quick dive into last week's integrations as reported by ProductPlacementBlog.com.
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How AI Will Augment Human Creativity In Film Production
How Generative AI is revolutionizing the film production industry.
Aston Martin Wants to Win and to Sell Cars, Too
“Drive to Survive" and the Formula 1 effect are helping expand Aston Martin's market share.
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Noteworthy Placements for the Week August 7, 2023
Past week's most notable Product Placements, as reported by ProductPlacementBlog.com
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UK What to Watch Guide – August 2023
Our latest recommendations centered around foreign-language content from production hubs like Korea, India, and Spain!
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What to Watch Guide – August 2023
Summer is here and so is our latest monthly round of content recommendations for you to enjoy this season. Grab a drink and indulge!
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‘Ted Lasso’ Star Cristo Fernández Talks Tequila, Football, and What’s Next After Dani Rojas
Cristo Fernandez and the new Gran Centenario tequila campaign — "Incuestionable."
From Standard to Prominent to Premium: Classifying Brand Placements
Want to know how to classify a placement? Here's a quick look at the different levels of product placement.
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Noteworthy Placements for the Week July 31, 2023
A fresh new list of seamless integrations of beverages, outdoor gear and more into popular media!
Proving The Effectiveness of Product Placement with Measurable Results
Proving product placement effectiveness is not always easy but is always worth it.
‘CMOs have 5 years to adapt’: how brands are navigating AI in a changing content landscape
Cannes 2023 highlights the pivotal role of AI in modern marketing.
Every Single Knife Featured in ‘The Bear’ Season 2, And Where to Buy Them
Delve into the symbolism behind the knives in The Bear, where each blade represents a chef's journey.
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Noteworthy Placements for the Week July 24, 2023
From luxury cars to iconic tech, uncover the latest product integrations in entertainment.
July Valuation Spotlight – YouGov PQS
Dominic Prince from YouGov shares insights into the valuation of recent product placements.
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Noteworthy Placements for the Week July 17, 2023
A curated roundup of impactful product placement examples from the past week, as reported by ProductPlacementBlog.com
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IATSE Unveils “Core Principles” For Application Of AI In Entertainment Industry
IATSE core principles aim to address the potential impacts of AI and machine learning on entertainment industry jobs.
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Noteworthy Placements for the Week July 10, 2023
Dive into this weeks' product placements, from Coca-Cola in The Righteous Gemstones to Microsoft's Zune in Guardians of the Galaxy.
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Mattel President Flew to London to Argue With Margot Robbie and Greta Gerwig Over an Off-Brand ‘Barbie’ Scene: ‘The Nuance Isn’t There’ on the Page
Delve into the behind-the-scenes vision of Greta Gerwig's Barbie, a film that challenges conventional perspectives on the Barbie brand.
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UK What to Watch Guide – July 2023
Bask in some sun-soaked content this summertime, come rain or shine!
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What to Watch Guide – July 2023
Summer is here and we are ready to grab a cold drink and binge all the best content of the season!
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Noteworthy Placements for the Week July 03, 2023
ProductPlacementBlog.com's weekly roundup of the latest product placements across popular entertainment titles.
The Success of Disney’s “Hamilton” & What That Means Now
Could Hamilton be the newest holiday classic film?
It’s Okay to Say Product Placement
There are a lot of terms out there that are used in place of product placement - so what's the right one?
2023: The Dawn of Shoppable Content
Shoppable content is poised to revolutionize advertising by creating a seamless path from content to purchase.
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Noteworthy Placements for the Week June 26, 2023
From breakfast staples to futuristic robots, this past week was full of standout product placement examples.
For Ad Tech, Cannes This Year Is All Business
Ad-tech firms at Cannes Lions 2023 are aiming to secure deals and navigate economic challenges.
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Noteworthy Placements for the Week June 19, 2023
Another weekly round of ingenious product placements seamlessly woven into popular content.
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Noteworthy Placements for Week June 12, 2023
Whether they're casually blended into the background or proudly placed front and center, these products have managed to make an impression!
Emily in Paris Features Valuable Relationships
YouGov PQS measures the value of some of the product placements in Emily in Paris.
Hit Your Brand KPIs With These 4 Product Placement Strategies
Product placement made simple.
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DGA & Hollywood Studios Reach “Historic” Tentative Deal On New Contract
The Directors Guild and the studios have reached a tentative agreement on a new three-year contract.
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Noteworthy Placements for the Week June 5, 2023
From classic snacks sneaking into scenes to luxury beverages being unapologetically front and center, we're serving up a fresh list of product placements.
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A New Production Studio Helps Foster Youth Move into Hollywood
Nonprofit group Kids In the Spotlight debuts a 5,300-square-foot facility in Van Nuys, California, which productions can rent for shoots, table reads and castings while also hiring youth in the foster system as PAs.
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Noteworthy Placements for the Week May 29, 2023
Welcome to ProductPlacementBlog.com's weekly roundup of notable examples of product placement!
An Introduction to YouGov PQS and Viewership Data
A quick introduction to YouGov's PQS scoring system for product placements.
10 Takeaways from the 2023-2024 Upfronts: Few Celebs, Lots of Questions
In the months ahead, prepare for an onslaught of reality and game shows as networks pivot away from scripted content during the writers’ strike.
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Noteworthy Placements for the Week May 22, 2023
Introducing the most notable product placements of the week: LaCroix sparkling water in Succession, Karün eyewear in To Catch a Killer, Apple in XO, Kitty and more!
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Noteworthy Placements for the Week May 15, 2023
This week, we delve into some of the most intriguing appearances of popular brands in some of your favorite TV shows and movies.
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The Most Memorable Moments From the 2023 NewFronts
This year’s IAB NewFronts has finally come to a close, capping off a week of new tech and video announcements, high-profile concerts and even Conan O’Brien.
Looking at DEI in Hollywood: the 2023 Luminate Entertainment Diversity Progress Report
The entertainment industry has been working to include more inclusivity and representation in its content. Is it working?
Doja Cat Becomes Skechers’ First ‘Artist-in-Residence’ with More Artist Deals Potentially Ahead
Doja Cat becomes Skechers’ first ‘artist-in-residence,’ with a one-of-a-kind Skechers Uno look at the Time100 Gala and more to come.
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Adam McKay Launches Climate Content Studio Yellow Dot
Don’t Look Up director Adam McKay has launched the nonprofit Yellow Dot Studios to raise awareness about the global climate crisis.
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Noteworthy Product Placements for May 8, 2023
From television shows to romantic movies, here are some standout examples from the past week.
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Noteworthy Placements for the Week May 1, 2023
From the Google Pixel phone in Scream 6 to the U-Haul trailers in Sweet Tooth, we explore how brands have successfully integrated their products into popular media.
