News & Articles
Dive deeper into the world of product placement, marketing, production, and more!
The Art of Visibility: 2023’s Most Spotted Brands and Product Types in Movies and TV Shows
That's a wrap on 2023. Check out the ProductPlacementBlog.com's findings on top brands and product categories featured via product placement in TV and Film for 2023.
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Noteworthy Placements – December 13, 2023
In this week's roundup, we delve into the most intriguing product placements spotted in recently released movies and TV shows.
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Noteworthy Placements – December 6, 2023
In this week's highlight of product placement in movies and TV shows, analyzed by ProductPlacementBlog.com, we explore how brands subtly weave into narratives.
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Noteworthy Placements – November 27, 2023
In the ever-evolving landscape of entertainment, product placement has become an integral part of storytelling in both movies and TV shows.
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Noteworthy Placements – November 22, 2023
As the landscape of entertainment and advertising continues to evolve, tracking the presence and impact of your company or brand in movies and TV shows becomes crucial.
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Noteworthy Placements – November 16, 2023
This week, we delve into the most striking instances of product placement in the latest movies and TV shows.
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Noteworthy Placements – November 7, 2023
Top Product Placements This Week: From Heinz in Quiz Lady to Carhartt's Cameo in Frasier.
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Noteworthy Placements – October 23, 2023
Dive into this week's comprehensive analysis by ProductPlacementBlog.com. Get ready to discover which brands stole the spotlight!
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Noteworthy Placements – October 16, 2023
In an era where advertisements are omnipresent, spotting product placements in the latest movies and TV shows has become a fascinating pursuit for audiences.
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What to Watch Guide – October 2023
October is here and we have a roundup of this seasons must-watch titles! Grab your PSL and comfy blankets for your next Fall content marathon.
Stories from the PMG: What Exactly Is a Prop Anyway?
Ask a hundred Property Masters and get a hundred and fifty slightly different answers. What is a prop anyway?
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Noteworthy Placements of Week September 25, 2023
Catch up on some eye-catching integrations making their mark on the screen.
Engaging Latinx Consumers – A Handbook
Engaging Latinx Consumers: Building Authentic Connections Through Entertainment Partnerships, a new marketing handbook.
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Noteworthy Placements of Week September 18, 2023
Whether it's a swanky car or a refreshing drink, product placements are an increasingly vital part of the cinematic and television landscape
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Hulu’s Coming-of-Age Comedy ‘Miguel Wants to Fight’ Challenges Machismo
"It was refreshing to see a brown boy feel so obviously alienated by machismo culture."
How ‘Physical’ Makes ’80s Fashion Feel Timeless
Costume designer Ernesto Martinez discusses the evolution of the main cast's wardrobes and working with Rose Byrne.
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Noteworthy Placements for Week September 11, 2023
Let's dive into the most prominent product placements spotted in the releases of the past week.
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‘Suits’: 1st Show to Cross 3 Billion Minutes Watched for 7 Weeks
“Suits” has been watched for 26.5 billion minutes total across Netflix and Peacock for the last eight weeks.
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Christopher Nolan Cut 30 Filming Days in Order to Free Up Money for Sets
“It felt like a $100 million indie. This is not ‘Tenet,'” De Jong said.
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Noteworthy Placements for Week September 4, 2023
From eco-friendly choices in horror movies to iconic foods in the latest TV episodes, here's a look at how brands made their mark.
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What to Watch Guide – September 2023
In celebration of Hispanic Heritage Month, we would like to acknowledge the contributions and influence of Hispanic individuals!
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UK What to Watch Guide – September 2023
School is back in session! Enroll with us for a syllabus packed with great school-based content.
The Future of Live Sports: Why Streaming is a Touchdown for Advertisers
As advertisers follow consumers and sports content providers to streaming services, they are discovering the potential of streaming to reach new audiences.
Despite the Hollywood strike, some movies are still in production. Here’s why
Some productions are still filming despite the strikes. What's going on?
August Valuation Spotlight – YouGov PQS
This month's placement valuations focus on the hit Netflix show, Queer Eye.
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Noteworthy Placements for Week of August 28, 2023
This week's placements run the gamut from cars to drinks to shoes and more!
OMITB Gets to a Better State With New Season 3 Sponsors
Season 3 of the show secures 17 new sponsors, expanding engagement through creative integrations and media campaigns.
Linear TV Viewing Drops, Streaming Hits Record High
Broadcast and Cable TV viewership hits new low in July 2023, while streaming services surge, according to Nielsen's report.
Brands Shifting Media Buys Into Product Placement, Study Finds
With ad-avoidance at all-time highs, brands will shift around 10% of their media budget into product placement.
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Noteworthy Placements for the week August 21, 2023
Check out this week's notable placements, from drinks to food to toys!
Amazon Music teams up with Bandsintown to let fans shop merch from popular artists
Amazon Music partners with Bandsintown to empower over 590,000 artists with enhanced merchandise integration.
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2023 State of Product Placement Report
The State of Product Placement report is here & full of relevant information about consumer & marketer trends in product placement.
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Amid Double Strike, Latino Advocacy Groups Issue Open Letter
Latino advocacy groups unite in an open letter to support Latino creatives emphasizing the importance of authentic representation in media.
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Noteworthy Placements for the Week August 14, 2023
From flashy cars to casual sips of soft drinks, here's a quick dive into last week's integrations as reported by ProductPlacementBlog.com.
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How AI Will Augment Human Creativity In Film Production
How Generative AI is revolutionizing the film production industry.
‘Despacito,’ Bad Bunny, and how the world became obsessed with Latin music
The rise of streaming services is opening the door for easier and increased access to Latin music.
Aston Martin Wants to Win and to Sell Cars, Too
“Drive to Survive" and the Formula 1 effect are helping expand Aston Martin's market share.
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Noteworthy Placements for the Week August 7, 2023
Past week's most notable Product Placements, as reported by ProductPlacementBlog.com
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UK What to Watch Guide – August 2023
Our latest recommendations centered around foreign-language content from production hubs like Korea, India, and Spain!
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What to Watch Guide – August 2023
Summer is here and so is our latest monthly round of content recommendations for you to enjoy this season. Grab a drink and indulge!
Google says 2 billion logged in monthly users are watching YouTube Shorts
Google's Q2 2023 results highlights.
Diving Into “The Bear” with Prop Master Laura Roeper
The Bear is known for its authenticity and the props in it are part of that.
From Standard to Prominent to Premium: Classifying Brand Placements
Want to know how to classify a placement? Here's a quick look at the different levels of product placement.
TikTok launches a music streaming service in Brazil and Indonesia called ‘TikTok Music’
TikTok is launching a new music streaming platform with social features that allow users to comment, connect, and more.
Roku users can buy products from Shopify merchants with their TV remote
Roku teams up with Shopify to enable TV-based purchases, creating a novel shopping experience for users.
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Noteworthy Placements for the Week July 31, 2023
A fresh new list of seamless integrations of beverages, outdoor gear and more into popular media!
Academy Investigating 10 Areas for SciTech Awards Consideration
Academy's SciTech Awards committee explores innovative advancements for recognition ahead of its annual event.
Proving The Effectiveness of Product Placement with Measurable Results
Proving product placement effectiveness is not always easy but is always worth it.
‘CMOs have 5 years to adapt’: how brands are navigating AI in a changing content landscape
Cannes 2023 highlights the pivotal role of AI in modern marketing.
Every Single Knife Featured in ‘The Bear’ Season 2, And Where to Buy Them
Delve into the symbolism behind the knives in The Bear, where each blade represents a chef's journey.
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Noteworthy Placements for the Week July 24, 2023
From luxury cars to iconic tech, uncover the latest product integrations in entertainment.
Coca-Cola believes in music in ads so much it is growing its own studio to record original songs
Coke Studio is teaming up with musicians to create original songs for advertising purposes.
Brand Entertainment: From Product Placement to Product Protagonist
Content around the brands we all love? Yes, please!
July Valuation Spotlight – YouGov PQS
Dominic Prince from YouGov shares insights into the valuation of recent product placements.
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Noteworthy Placements for the Week July 17, 2023
A curated roundup of impactful product placement examples from the past week, as reported by ProductPlacementBlog.com
John Ridley: Diversity Exec Exits Spark Fear That Hollywood Inclusion Pledges Were Just PR & More Broken Promises To People Of Color – Guest Column
Exploring the cycle of progression and regression in Hollywood's journey towards representation.
10 best needle drops in The Bear season 2
Exploring the curated music moments in The Bear: 10 songs that became a pivotal part of the show's storytelling.
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IATSE Unveils “Core Principles” For Application Of AI In Entertainment Industry
IATSE core principles aim to address the potential impacts of AI and machine learning on entertainment industry jobs.
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Noteworthy Placements for the Week July 10, 2023
Dive into this weeks' product placements, from Coca-Cola in The Righteous Gemstones to Microsoft's Zune in Guardians of the Galaxy.
A marketer’s guide to emerging identity solutions
Explore the latest identity solutions for marketers as third-party data declines and privacy regulations take effect.
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Mattel President Flew to London to Argue With Margot Robbie and Greta Gerwig Over an Off-Brand ‘Barbie’ Scene: ‘The Nuance Isn’t There’ on the Page
Delve into the behind-the-scenes vision of Greta Gerwig's Barbie, a film that challenges conventional perspectives on the Barbie brand.
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UK What to Watch Guide – July 2023
Bask in some sun-soaked content this summertime, come rain or shine!
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What to Watch Guide – July 2023
Summer is here and we are ready to grab a cold drink and binge all the best content of the season!
3 tips for a successful marketing mix modeling strategy
Navigating privacy changes and complex marketing landscapes using Marketing Mix Modeling.
Cannes Lions 2023 wrap-up: What mattered—and what didn’t—to marketers this year
Discover the dominant themes and discussions from Cannes Lions International Festival of Creativity 2023.
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Noteworthy Placements for the Week July 03, 2023
ProductPlacementBlog.com's weekly roundup of the latest product placements across popular entertainment titles.
The Success of Disney’s “Hamilton” & What That Means Now
Could Hamilton be the newest holiday classic film?
Entergalactic Brings to Life New York City as Concept Art
Netflix's Entergalactic creatively blends 2D and 3D stylization to bring New York City to life through color and artistic design.
It’s Okay to Say Product Placement
There are a lot of terms out there that are used in place of product placement - so what's the right one?
Getting product placement past a cynical audience
From verbal mentions to AI-driven visual placements, subtlety is key to influencing skeptical audiences.
2023: The Dawn of Shoppable Content
Shoppable content is poised to revolutionize advertising by creating a seamless path from content to purchase.
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The real movie stars this season are … products?
As more brands take on starring roles, let's explore the evolution of product placement in films.
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Noteworthy Placements for the Week June 26, 2023
From breakfast staples to futuristic robots, this past week was full of standout product placement examples.
For Ad Tech, Cannes This Year Is All Business
Ad-tech firms at Cannes Lions 2023 are aiming to secure deals and navigate economic challenges.
Flamin’ Hot Is Not Exactly a True Story, But It Gets Chicano Culture Right
Flamin' Hot: Richard Montañez's personal journey from janitor to executive, set against the backdrop of Chicano culture.
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Noteworthy Placements for the Week June 19, 2023
Another weekly round of ingenious product placements seamlessly woven into popular content.
How Cartoon Network is using its brand power to educate kids on climate change
The Formula E racing team and the TV channel hope to educate the next generation on how they can protect the planet.
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Golden Globes Acquired By Dick Clark Productions & Eldridge; HFPA To Wind Down
Dick Clark Productions and Eldridge announced that they have acquired The Golden Globes from the Hollywood Foreign Press Assoc.
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Noteworthy Placements for Week June 12, 2023
Whether they're casually blended into the background or proudly placed front and center, these products have managed to make an impression!
Emily in Paris Features Valuable Relationships
YouGov PQS measures the value of some of the product placements in Emily in Paris.
Hit Your Brand KPIs With These 4 Product Placement Strategies
Product placement made simple.
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Mexican Music Is Taking Over the World
You might have heard that Latin music was growing, but did you know it's even bigger now?
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DGA & Hollywood Studios Reach “Historic” Tentative Deal On New Contract
The Directors Guild and the studios have reached a tentative agreement on a new three-year contract.
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Noteworthy Placements for the Week June 5, 2023
From classic snacks sneaking into scenes to luxury beverages being unapologetically front and center, we're serving up a fresh list of product placements.
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A New Production Studio Helps Foster Youth Move into Hollywood
Nonprofit group Kids In the Spotlight debuts a 5,300-square-foot facility in Van Nuys, California, which productions can rent for shoots, table reads and castings while also hiring youth in the foster system as PAs.
Why Virtual Product Placement Can Help Hollywood’s and Advertisers’ Sustainability Problem
Marjolein Duermeijer, chief content officer at Ryff on the significant benefit VPP has of reducing content productions’ carbon footprint.
Why The Office’s Product Placement Was GOOD For The Show
The Office was a pretty unique show when it first release, and its product placement is a big example of this, with it eventually saving the show.
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Noteworthy Placements for the Week May 29, 2023
Welcome to ProductPlacementBlog.com's weekly roundup of notable examples of product placement!
Moods, not missions: how commerce brands can tap into buyer behavior
Kelly Badal of Impero stresses the power of evocative marketing for consumer brands, and how they can position themselves as part of the bigger picture.
An Introduction to YouGov PQS and Viewership Data
A quick introduction to YouGov's PQS scoring system for product placements.
10 Takeaways from the 2023-2024 Upfronts: Few Celebs, Lots of Questions
In the months ahead, prepare for an onslaught of reality and game shows as networks pivot away from scripted content during the writers’ strike.
B2B tech marketing too vague for buyers, says LinkedIn report – here’s 5 ways to stand out
Two-thirds of tech buyers (61%) feel that B2B advertising is too vague, but five key trends will help brands to stand out.
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Noteworthy Placements for the Week May 22, 2023
Introducing the most notable product placements of the week: LaCroix sparkling water in Succession, Karün eyewear in To Catch a Killer, Apple in XO, Kitty and more!
Why contextual AI is the dash of spice advertisers need to thrive in a cookieless world
Explore how brands and agencies can overcome challenges by embracing contextual AI to drive performance in a cookieless world.
When is the Right Time to Think About Product Placement?
While product placement may look simple when we see it done well, there’s more to it than meets the eye.
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Noteworthy Placements for the Week May 15, 2023
This week, we delve into some of the most intriguing appearances of popular brands in some of your favorite TV shows and movies.
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The Most Memorable Moments From the 2023 NewFronts
This year’s IAB NewFronts has finally come to a close, capping off a week of new tech and video announcements, high-profile concerts and even Conan O’Brien.
Looking at DEI in Hollywood: the 2023 Luminate Entertainment Diversity Progress Report
The entertainment industry has been working to include more inclusivity and representation in its content. Is it working?
Doja Cat Becomes Skechers’ First ‘Artist-in-Residence’ with More Artist Deals Potentially Ahead
Doja Cat becomes Skechers’ first ‘artist-in-residence,’ with a one-of-a-kind Skechers Uno look at the Time100 Gala and more to come.
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Adam McKay Launches Climate Content Studio Yellow Dot
Don’t Look Up director Adam McKay has launched the nonprofit Yellow Dot Studios to raise awareness about the global climate crisis.
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Noteworthy Product Placements for May 8, 2023
From television shows to romantic movies, here are some standout examples from the past week.
Product Placement: Take Narratives from One Pivotal Moment to the Next
Product placement helps tell important stories, it can even help filmmakers bring their dream creative vision to life.
Product Placement: Peeling Back the Layers of Entertainment’s Favorite Characters
Product placement helps tell important stories. Read how brands can help drive a narrative forward in pivot scenes.
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Noteworthy Placements for the Week May 1, 2023
From the Google Pixel phone in Scream 6 to the U-Haul trailers in Sweet Tooth, we explore how brands have successfully integrated their products into popular media.
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Noteworthy Placements for the Week April 24, 2023
From Skittles in Barry to Google in Yellowjackets, product placements are not only a way for brands to get exposure but also add to the authenticity and realism of the scenes.
