Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. With platforms such as Amazon and Peacock offering in-show product purchases, the convenience of instant gratification has become the norm for consumers. For advertisers, this presents an opportunity to capitalize on a stronger attribution model and potentially revolutionize product placement. Today, Erin discusses the future of product placement.
The latest and greatest product placement news and industry insights in one place.
Take a look at what Jaime Cutburth loves about his job, how he feels about product placement, and his experience in the industry.
Take a look at what Tommy Janulis loves about his job, how he feels about product placement, and his experience in the industry.
That's a wrap on 2023. Check out the ProductPlacementBlog.com's findings on top brands and product categories featured via product placement in TV and Film for 2023.
