Welcome to ProductPlacementBlog.com‘s weekly roundup of notable examples of product placement! We explore some exciting instances where brands have been seamlessly integrated into our favorite movies and TV shows.
Skittles Candies in Love Again
Love Again, the latest romantic comedy-drama from director James C. Strouse, has garnered attention for more than just its star-studded cast and heartfelt storyline. The film, a remake of the German hit SMS für Dich, features notable product placement, with Skittles candy making a prominent appearance throughout the narrative.
Skittles, known for their vibrant colors and delicious fruity flavors, becomes a clever symbol of sweetness and connection in this emotional rollercoaster of a love story. The candy is strategically integrated into key scenes, reflecting the lighthearted moments and reinforcing the theme of finding love again in the midst of grief and healing.
Sony in Love Again
Sony Pictures Releasing, the production company behind Love Again, took the opportunity to seamlessly integrate its impressive range of devices into the story. From Xperia smartphones to PlayStation consoles, TVs, headphones, and more, Sony’s presence in the movie adds an extra layer of authenticity and familiarity.
Miller Lite Beer Bottles in How I Met Your Father S2Ep12
In S2Ep12, the gang gathered at their favorite neighborhood watering hole, MacLaren’s, for their weekly shenanigans. As they engaged in their signature bar antics, Miller Lite took center stage, strategically placed on the characters’ tables throughout the episode.
Blanton’s Special Reserve (Green Label) in John Wick: Chapter 4
Fans of both bourbon whiskey and the action-packed John Wick franchise were treated to a delightful surprise in the latest installment, John Wick: Chapter 4, which hit digital platforms on May 23, 2023. This time, amidst all the thrilling gunplay and intense fight sequences, there was a notable product placement featuring none other than Blanton’s Special Reserve (Green Label) Kentucky Straight Bourbon Whiskey.
Starbucks Coffeehouse in Platonic S1Ep1
The recently premiered American comedy series Platonic, created by Francesca Delbanco and Nicholas Stoller, wasted no time in incorporating some notable product placement in its very first episode, aptly titled “Pilot.”
In this episode, viewers are introduced to Sylvia, brilliantly portrayed by Rose Byrne, a devoted stay-at-home mother of three and wife who reconnects with her former best friend, Will. As the story unfolds, we witness a pivotal scene in which Sylvia and Will share a candid conversation, delving into their past and rekindling their friendship. And where does this emotional exchange take place? None other than the iconic Starbucks coffeehouse.
Both Sylvia and Will are shown sitting comfortably in the inviting ambiance of a Starbucks, their hands clasping cups of steaming coffee.
Amazon in The Neighborhood S5Ep22
If you watched the latest episode of The Neighborhood (S05E22), “Welcome to the Opening Night,” you may have noticed a rather conspicuous presence of Amazon Prime Online Marketplace boxes throughout the show. And that’s not just a coincidence. The episode ended with a credit revealing that this particular product placement was actually Amazon’s promotional consideration.
KitchenAid Stand Mixer in FUBAR S1Ep1
In the highly anticipated premiere episode of FUBAR, the new American action-comedy TV series on Netflix, viewers were treated to an unexpected product placement featuring the iconic KitchenAid stand mixer. As a gift to one of the main characters, the episode brought a touch of culinary prowess to the explosive world of Arnold Schwarzenegger’s first starring role in a scripted live-action television series.
Panda Express Fast Food in American Born Chinese S1Ep6
In the television series American Born Chinese, Season 1 Episode 6, an example of product placement occurs when the characters have a birthday party at a local bowling alley where they enjoy the delicious offerings of Panda Express, a well-known fast food chain.
Blanton’s Bourbon in The Marvelous Mrs. Maisel S5Ep9
In the highly anticipated final episode of The Marvelous Mrs. Maisel, titled “Four Minutes,” fans were treated to a memorable scene that beautifully captured the spirit of the beloved series. As the curtain closed on Midge Maisel’s remarkable journey, one thing was clear: Blanton’s Bourbon made a grand entrance, adding a touch of sophistication and nostalgia to the series’ bittersweet conclusion.
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