From Cutty Sark Original Blended Scotch Whisky in Extrapolations to Microsoft Surface tablets in Grey’s Anatomy, brands are finding innovative ways to showcase their products in a natural and unobtrusive way. In this article, ProductplacementBlog.com takes a look at some of the most creative and effective product placements from last week’s episodes of popular shows and movies, from Aperol Spritz in Succession to Yoo-hoo Drink in The Marvelous Mrs. Maisel.
Cutty Sark Original Blended Scotch Whisky in Extrapolations S01E06 “2066: Lola”
In Extrapolations S1Ep6, Cutty Sark Original Blended Scotch Whisky makes a notable product placement appearance as the drink of choice for the character Ezra, played by Tahar Rahim. Set in a futuristic world in the year 2066, the episode explores the theme of grief through an emotional and powerful performance by Rahim.
The use of Cutty Sark whisky in this episode adds to the overall atmosphere and tone of the show, and serves as a reminder of the brand’s timelessness and classic appeal. The inclusion of a well-known and respected whisky brand such as Cutty Sark in this futuristic setting serves to underscore the brand’s enduring heritage and universal appeal.
Aperol Spritz in Succession S4Ep3 “Connor’s Wedding”
In the latest episode of Succession, Aperol Spritz makes a subtle yet creative appearance in the form of outdoor umbrellas for the tables at Connor’s wedding. While not overt, the product placement is highly visible and adds a touch of elegance and sophistication to the wedding scene.
Aperol Spritz, a popular Italian aperitif, is a perfect choice for wedding parties as it is a light, refreshing drink that can be enjoyed by all guests. The use of Aperol Spritz umbrellas is a clever way to showcase the product without being too overt or in-your-face.
Product placement is becoming more prevalent in television shows and movies, and when done creatively, it can enhance the viewing experience for the audience. In this case, the placement of Aperol Spritz in the wedding scene of Succession is not only visually appealing, but also adds an element of authenticity to the setting.
Dell Laptop in Succession S4Ep3
In the latest episode of HBO’s hit series Succession, viewers may have noticed the prominent placement of Dell laptops. This is not surprising as Dell is currently the second most visible laptop brand in movies and TV shows after Apple’s MacBook, according to ProductPlacementBlog.com.
Dr. Pepper Soda Bottle in Jesus Revolution
In the recently released movie Jesus Revolution, viewers may have noticed a vintage Dr Pepper soda bottle prominently displayed on a table during a key scene. This placement is a perfect example of effective product placement, as it fits seamlessly into the film’s 1970s setting and adds to the overall authenticity of the scene.
The film follows the story of a young Greg Laurie, played by Joel Courtney, as he is raised by his struggling mother, Charlene, played by Kimberly Williams-Paisley. Set in the 1970s, the movie perfectly captures the essence of the time period with vintage clothing, music and decor.
During a scene in which the characters are gathered around a table, a Dr Pepper soda bottle is front and center. The placement of the bottle not only adds to the realism of the scene, but also serves as a nod to the brand’s longevity and continued relevance today.
Subaru Outback Blue Car in NCIS: Hawaiʻi S2Ep8
In NCIS: Hawaiʻi Season 2, Episode 8, viewers may have noticed a blue Subaru Outback car featured prominently in a product placement. Product placements have become increasingly popular in television shows and movies, allowing brands to reach large audiences in a natural and organic way.
The Subaru Outback Blue Car featured in NCIS: Hawaiʻi is a sleek and stylish vehicle that perfectly suits the needs of the show’s characters as they solve crimes and pursue suspects. The car’s blue color also adds a pop of color to the scenes, making it a visually appealing addition to the show.
Canadian Club Whisky Bottle in Perry Mason S2Ep6
Canadian Club Whisky has been a prominent feature in the latest season of Perry Mason, with the brand making several appearances in various episodes. However, in S2Ep6, the product placement of Canadian Club Whisky is much less visible compared to other episodes.
Nike in Ted Lasso S3Ep5
Nike has long been known for its product placement in movies and TV shows, and the latest example can be seen in the popular series Ted Lasso. In Season 3 Episode 5 of the show, fans may have noticed that Jason Sudeikis, who plays the titular character, wears nothing but Nike sweaters or tracksuits throughout the season.
This product placement strategy is not new to Nike, as the brand has always been active in promoting its products through various media channels. The use of Nike apparel on Ted Lasso is a smart move as it helps establish the brand’s association with the show and with Jason Sudeikis, who has become an icon for the character of Ted Lasso.
The Nike sweatshirts and tracksuits Sudeikis wears are not only fashionable, they are a perfect fit for the character’s personality. Ted Lasso is known for his relaxed and comfortable style, and the Nike apparel perfectly captures that essence. This makes the product placement more natural and less intrusive, allowing viewers to appreciate the clothing without feeling marketed to
From the opening scene, it’s clear that AFC Richmond is dressed head-to-toe in Nike gear, including jerseys, shorts and socks.
Vicks VapoRub in Florida Man S1Ep5
In the fifth episode of the television show Florida Man, there is a noticeable product placement of Vicks VapoRub.
The placement is subtle yet effective as it fits well with the context of the scene and the character’s personality.
Yoo-hoo Drink in The Marvelous Mrs. Maisel S5Ep2
In Season 5 Episode 2 of The Marvelous Mrs. Maisel, there is clear product placement for Yoo-hoo Drink. In the scene, a bottle of Yoo-hoo is placed in the middle of the table while the characters are having a discussion, catching the viewer’s attention.
Kellogg’s Apple Jacks Cereal in Young Sheldon S6Ep17
Kellogg’s Apple Jacks cereal boxes were prominently featured in Young Sheldon Season 6 Episode 17. The episode, titled “A German Folk Song and an Actual Adult,” featured Sheldon Cooper, the show’s young protagonist, grappling with some weighty philosophical questions.
Throughout the episode, several shots prominently featured boxes of Kellogg’s Apple Jacks cereal, both on the kitchen counter and the dining room table. While product placement is a common practice in television shows and movies, the Apple Jacks boxes seemed to fit seamlessly into the overall aesthetic of the show.
The use of Kellogg’s Apple Jacks cereal boxes in Young Sheldon S6Ep17 is a prime example of how product placement can be done effectively. Instead of feeling like a jarring interruption to the show’s narrative, the Apple Jacks boxes felt like a natural part of the characters’ environment.
Microsoft Surface Tablets in Grey’s Anatomy S19Ep15
Microsoft has made a big splash on the medical drama Grey’s Anatomy, with its Surface tablets appearing as a staple of life at Grey Sloan Memorial Hospital. In the most recent episode, Season 19, Episode 15, the tablets can be seen being used by the doctors throughout the episode. This is not the first time Microsoft’s Surface tablets have appeared on Grey’s Anatomy; in previous episodes, they have been seen in the hands of the doctors and nurses, making them an integral part of the show. This product placement gives Microsoft an excellent opportunity to showcase its products to a large, engaged audience. It is a great example of how product placement can be an effective way to reach a target audience.
Special thanks to ProductPlacementBlog.com for the use of their images. All comments and opinions are Sergey’s and do not reflect those of ProductPlacement.com
