Amazon Music teams up with Bandsintown to let fans shop merch from popular artists
Amazon Music partners with Bandsintown to empower over 590,000 artists with enhanced merchandise integration.
Case Study
Amid Double Strike, Latino Advocacy Groups Issue Open Letter
Latino advocacy groups unite in an open letter to support Latino creatives emphasizing the importance of authentic representation in media.
Google says 2 billion logged in monthly users are watching YouTube Shorts
Google's Q2 2023 results highlights.
Case Study
‘Ted Lasso’ Star Cristo Fernández Talks Tequila, Football, and What’s Next After Dani Rojas
Cristo Fernandez and the new Gran Centenario tequila campaign — "Incuestionable."
TikTok launches a music streaming service in Brazil and Indonesia called ‘TikTok Music’
TikTok is launching a new music streaming platform with social features that allow users to comment, connect, and more.
Roku users can buy products from Shopify merchants with their TV remote
Roku teams up with Shopify to enable TV-based purchases, creating a novel shopping experience for users.
Academy Investigating 10 Areas for SciTech Awards Consideration
Academy's SciTech Awards committee explores innovative advancements for recognition ahead of its annual event.
‘CMOs have 5 years to adapt’: how brands are navigating AI in a changing content landscape
Cannes 2023 highlights the pivotal role of AI in modern marketing.
Every Single Knife Featured in ‘The Bear’ Season 2, And Where to Buy Them
Delve into the symbolism behind the knives in The Bear, where each blade represents a chef's journey.
Coca-Cola believes in music in ads so much it is growing its own studio to record original songs
Coke Studio is teaming up with musicians to create original songs for advertising purposes.
Brand Entertainment: From Product Placement to Product Protagonist
Content around the brands we all love? Yes, please!
John Ridley: Diversity Exec Exits Spark Fear That Hollywood Inclusion Pledges Were Just PR & More Broken Promises To People Of Color – Guest Column
Exploring the cycle of progression and regression in Hollywood's journey towards representation.
10 best needle drops in The Bear season 2
Exploring the curated music moments in The Bear: 10 songs that became a pivotal part of the show's storytelling.
Prop Talk Podcast: ‘Cyber Skip and Prop Master’ with James (Skip) Torvinen and John Harrington
Exploring the journeys of Property Masters James Torvinen and John Harrington in the film industry.
Case Study
Bob Marley’s Meteoric Rise to Fame Documented in ‘One Love’ First Trailer: Watch
Bob Marley's inspiring journey comes to life in "Bob Marley: One Love," a film collaboration with the Marley family, set to hit the theaters in 2024.
Case Study
IATSE Unveils “Core Principles” For Application Of AI In Entertainment Industry
IATSE core principles aim to address the potential impacts of AI and machine learning on entertainment industry jobs.
A marketer’s guide to emerging identity solutions
Explore the latest identity solutions for marketers as third-party data declines and privacy regulations take effect.
Case Study
Mattel President Flew to London to Argue With Margot Robbie and Greta Gerwig Over an Off-Brand ‘Barbie’ Scene: ‘The Nuance Isn’t There’ on the Page
Delve into the behind-the-scenes vision of Greta Gerwig's Barbie, a film that challenges conventional perspectives on the Barbie brand.
3 tips for a successful marketing mix modeling strategy
Navigating privacy changes and complex marketing landscapes using Marketing Mix Modeling.
Cannes Lions 2023 wrap-up: What mattered—and what didn’t—to marketers this year
Discover the dominant themes and discussions from Cannes Lions International Festival of Creativity 2023.
Entergalactic Brings to Life New York City as Concept Art
Netflix's Entergalactic creatively blends 2D and 3D stylization to bring New York City to life through color and artistic design.
Getting product placement past a cynical audience
From verbal mentions to AI-driven visual placements, subtlety is key to influencing skeptical audiences.
Case Study
The real movie stars this season are … products?
As more brands take on starring roles, let's explore the evolution of product placement in films.
Case Study
For The (sub)Culture – Drag with Julie J
Julie J explains that drag is an imagining of a new way of living.
For Ad Tech, Cannes This Year Is All Business
Ad-tech firms at Cannes Lions 2023 are aiming to secure deals and navigate economic challenges.
Flamin’ Hot Is Not Exactly a True Story, But It Gets Chicano Culture Right
Flamin' Hot: Richard Montañez's personal journey from janitor to executive, set against the backdrop of Chicano culture.
How Cartoon Network is using its brand power to educate kids on climate change
The Formula E racing team and the TV channel hope to educate the next generation on how they can protect the planet.
Case Study
Golden Globes Acquired By Dick Clark Productions & Eldridge; HFPA To Wind Down
Dick Clark Productions and Eldridge announced that they have acquired The Golden Globes from the Hollywood Foreign Press Assoc.
Case Study
Mexican Music Is Taking Over the World
You might have heard that Latin music was growing, but did you know it's even bigger now?
Case Study
‘Pride Month’ with Mellanie Urquiza and Nicole Ruby
On this special Pride Month episode of Prop Talk, we sit down with PMG members Mellanie Urquiza and Nicole Ruby to discuss their experiences as LGBTQ Property Masters.
Case Study
DGA & Hollywood Studios Reach “Historic” Tentative Deal On New Contract
The Directors Guild and the studios have reached a tentative agreement on a new three-year contract.
Case Study
A New Production Studio Helps Foster Youth Move into Hollywood
Nonprofit group Kids In the Spotlight debuts a 5,300-square-foot facility in Van Nuys, California, which productions can rent for shoots, table reads and castings while also hiring youth in the foster system as PAs.
Why Virtual Product Placement Can Help Hollywood’s and Advertisers’ Sustainability Problem
Marjolein Duermeijer, chief content officer at Ryff on the significant benefit VPP has of reducing content productions’ carbon footprint.
Why The Office’s Product Placement Was GOOD For The Show
The Office was a pretty unique show when it first release, and its product placement is a big example of this, with it eventually saving the show.
Moods, not missions: how commerce brands can tap into buyer behavior
Kelly Badal of Impero stresses the power of evocative marketing for consumer brands, and how they can position themselves as part of the bigger picture.
10 Takeaways from the 2023-2024 Upfronts: Few Celebs, Lots of Questions
In the months ahead, prepare for an onslaught of reality and game shows as networks pivot away from scripted content during the writers’ strike.
B2B tech marketing too vague for buyers, says LinkedIn report – here’s 5 ways to stand out
Two-thirds of tech buyers (61%) feel that B2B advertising is too vague, but five key trends will help brands to stand out.
Case Study
The State of Sustainable Advertising, in Partnership with Scope3
Listen to a discussion about the ins and outs of measuring emissions and why we’re confident the industry now has exactly what it needs to swiftly reduce its carbon footprint.
Why contextual AI is the dash of spice advertisers need to thrive in a cookieless world
Explore how brands and agencies can overcome challenges by embracing contextual AI to drive performance in a cookieless world.
Case Study
The Most Memorable Moments From the 2023 NewFronts
This year’s IAB NewFronts has finally come to a close, capping off a week of new tech and video announcements, high-profile concerts and even Conan O’Brien.
Doja Cat Becomes Skechers’ First ‘Artist-in-Residence’ with More Artist Deals Potentially Ahead
Doja Cat becomes Skechers’ first ‘artist-in-residence,’ with a one-of-a-kind Skechers Uno look at the Time100 Gala and more to come.
Case Study
Adam McKay Launches Climate Content Studio Yellow Dot
Don’t Look Up director Adam McKay has launched the nonprofit Yellow Dot Studios to raise awareness about the global climate crisis.
