For Production Folks.
Product placement can take production to the next level. Scroll down to find out how!
Production Profile: Jamie Cutburth, EVP of Creative Partnerships
Take a look at what Jaime Cutburth loves about his job, how he feels about product placement, and his experience in the industry.
Production Profile: Tommy Janulis, Prop Master
Take a look at what Tommy Janulis loves about his job, how he feels about product placement, and his experience in the industry.
Production Profile: Maria Sylvania, Prop Master
Take a look at what Maria Sylvania loves about her job, how she feels about product placement, and her experience in the industry.
Production Profile: Diana Salameh, VP of Brand Activation
Look at what Diana Salameh loves about her job, how she feels about product placement, and her passion for Broadway and live entertainment.
Production Profile: Ylna Edmonds, Line Producer
Take a look at what Ylna Edmond loves about her job, and her top tips for succeeding and growing in the industry.
Production Profile: Carmen Liu, VP of Activation
Take a look at what Carmen Liu loves about her job, and her experience with brand storytelling through product placement.
Prop Talk: ’Video Gaming’ with Chuck McSorley and Jen Buckmaster
A conversation with Property Master Chuck McSorley and Director of Entertainment Partnerships for Microsoft Jen Buckmaster.
Stories from the PMG: What Exactly Is a Prop Anyway?
Ask a hundred Property Masters and get a hundred and fifty slightly different answers. What is a prop anyway?
Production Profiles: Ruby Moshlak, Prop Mistress
Listen as Ruby Moshlak talks about being a prop mistress for some of your favorite shows.
How ‘Physical’ Makes ’80s Fashion Feel Timeless
Costume designer Ernesto Martinez discusses the evolution of the main cast's wardrobes and working with Rose Byrne.
Despite the Hollywood strike, some movies are still in production. Here’s why
Some productions are still filming despite the strikes. What's going on?
10 best needle drops in The Bear season 2
Exploring the curated music moments in The Bear: 10 songs that became a pivotal part of the show's storytelling.
Entergalactic Brings to Life New York City as Concept Art
Netflix's Entergalactic creatively blends 2D and 3D stylization to bring New York City to life through color and artistic design.
Flamin’ Hot Is Not Exactly a True Story, But It Gets Chicano Culture Right
Flamin' Hot: Richard Montañez's personal journey from janitor to executive, set against the backdrop of Chicano culture.
Why Virtual Product Placement Can Help Hollywood’s and Advertisers’ Sustainability Problem
Marjolein Duermeijer, chief content officer at Ryff on the significant benefit VPP has of reducing content productions’ carbon footprint.
Product Placement: Take Narratives from One Pivotal Moment to the Next
Product placement helps tell important stories, it can even help filmmakers bring their dream creative vision to life.
Product Placement: Peeling Back the Layers of Entertainment’s Favorite Characters
Product placement helps tell important stories. Read how brands can help drive a narrative forward in pivot scenes.