For Marketers & Brands.
Whether you’re familiar with or new to product placement, scroll down to learn about the impact it can have for your brand.
Engaging Latinx Consumers – A Handbook
Engaging Latinx Consumers: Building Authentic Connections Through Entertainment Partnerships, a new marketing handbook.
Linear TV Viewing Drops, Streaming Hits Record High
Broadcast and Cable TV viewership hits new low in July 2023, while streaming services surge, according to Nielsen's report.
Amazon Music teams up with Bandsintown to let fans shop merch from popular artists
Amazon Music partners with Bandsintown to empower over 590,000 artists with enhanced merchandise integration.
‘CMOs have 5 years to adapt’: how brands are navigating AI in a changing content landscape
Cannes 2023 highlights the pivotal role of AI in modern marketing.
Brand Entertainment: From Product Placement to Product Protagonist
Content around the brands we all love? Yes, please!
2023: The Dawn of Shoppable Content
Shoppable content is poised to revolutionize advertising by creating a seamless path from content to purchase.
Moods, not missions: how commerce brands can tap into buyer behavior
Kelly Badal of Impero stresses the power of evocative marketing for consumer brands, and how they can position themselves as part of the bigger picture.
B2B tech marketing too vague for buyers, says LinkedIn report – here’s 5 ways to stand out
Two-thirds of tech buyers (61%) feel that B2B advertising is too vague, but five key trends will help brands to stand out.
Looking at DEI in Hollywood: the 2023 Luminate Entertainment Diversity Progress Report
The entertainment industry has been working to include more inclusivity and representation in its content. Is it working?
