For Marketers & Brands.
Whether you’re familiar with or new to product placement, scroll down to learn about the impact it can have for your brand.
September Valuation Spotlight by YouGov PQS
Welcome back to another YouGov PQS Valuation Spotlight! Take a look at some of the latest and greatest placements in streaming today.
August Valuation Spotlight – YouGov PQS
This month's placement valuations focus on the hit Netflix show, Queer Eye.
‘Despacito,’ Bad Bunny, and how the world became obsessed with Latin music
The rise of streaming services is opening the door for easier and increased access to Latin music.
Google says 2 billion logged in monthly users are watching YouTube Shorts
Google's Q2 2023 results highlights.
TikTok launches a music streaming service in Brazil and Indonesia called ‘TikTok Music’
TikTok is launching a new music streaming platform with social features that allow users to comment, connect, and more.
Roku users can buy products from Shopify merchants with their TV remote
Roku teams up with Shopify to enable TV-based purchases, creating a novel shopping experience for users.
‘CMOs have 5 years to adapt’: how brands are navigating AI in a changing content landscape
Cannes 2023 highlights the pivotal role of AI in modern marketing.
Brand Entertainment: From Product Placement to Product Protagonist
Content around the brands we all love? Yes, please!
July Valuation Spotlight – YouGov PQS
Dominic Prince from YouGov shares insights into the valuation of recent product placements.
A marketer’s guide to emerging identity solutions
Explore the latest identity solutions for marketers as third-party data declines and privacy regulations take effect.
3 tips for a successful marketing mix modeling strategy
Navigating privacy changes and complex marketing landscapes using Marketing Mix Modeling.
Cannes Lions 2023 wrap-up: What mattered—and what didn’t—to marketers this year
Discover the dominant themes and discussions from Cannes Lions International Festival of Creativity 2023.
It’s Okay to Say Product Placement
There are a lot of terms out there that are used in place of product placement - so what's the right one?
Getting product placement past a cynical audience
From verbal mentions to AI-driven visual placements, subtlety is key to influencing skeptical audiences.
For Ad Tech, Cannes This Year Is All Business
Ad-tech firms at Cannes Lions 2023 are aiming to secure deals and navigate economic challenges.
Hit Your Brand KPIs With These 4 Product Placement Strategies
Product placement made simple.
Why contextual AI is the dash of spice advertisers need to thrive in a cookieless world
Explore how brands and agencies can overcome challenges by embracing contextual AI to drive performance in a cookieless world.
When is the Right Time to Think About Product Placement?
While product placement may look simple when we see it done well, there’s more to it than meets the eye.
