For Marketers & Brands.
Whether you’re familiar with or new to product placement, scroll down to learn about the impact it can have for your brand.
![](https://www.productplacement.com/wp-content/uploads/2023/10/Painkiller-x-Carhartt.jpg)
September Valuation Spotlight by YouGov PQS
Welcome back to another YouGov PQS Valuation Spotlight! Take a look at some of the latest and greatest placements in streaming today.
![](https://www.productplacement.com/wp-content/uploads/2023/08/Queer-Eye-Microsoft-Surface.jpg)
August Valuation Spotlight – YouGov PQS
This month's placement valuations focus on the hit Netflix show, Queer Eye.
![Bad Bunny in concert](https://www.productplacement.com/wp-content/uploads/2023/08/Bad-Bunny-in-concert-e1691434600800.webp)
‘Despacito,’ Bad Bunny, and how the world became obsessed with Latin music
The rise of streaming services is opening the door for easier and increased access to Latin music.
![Youtube Shorts](https://www.productplacement.com/wp-content/uploads/2023/08/youtube-shorts.webp)
Google says 2 billion logged in monthly users are watching YouTube Shorts
Google's Q2 2023 results highlights.
![TikTok](https://www.productplacement.com/wp-content/uploads/2023/08/TikTok.webp)
TikTok launches a music streaming service in Brazil and Indonesia called ‘TikTok Music’
TikTok is launching a new music streaming platform with social features that allow users to comment, connect, and more.
![Roku Shopify partnership](https://www.productplacement.com/wp-content/uploads/2023/07/Roku-Shopify-partnership-e1690217652762.jpg)
Roku users can buy products from Shopify merchants with their TV remote
Roku teams up with Shopify to enable TV-based purchases, creating a novel shopping experience for users.
![Artificial Intelligence](https://www.productplacement.com/wp-content/uploads/2023/07/artificial-intelligence-scaled-e1690317963533.jpg)
‘CMOs have 5 years to adapt’: how brands are navigating AI in a changing content landscape
Cannes 2023 highlights the pivotal role of AI in modern marketing.
![Cover Picture](https://www.productplacement.com/wp-content/uploads/2023/07/COVER_AlexWilson_003.jpg)
Brand Entertainment: From Product Placement to Product Protagonist
Content around the brands we all love? Yes, please!
![TX Blended Whiskey in Ginny & Georgia](https://www.productplacement.com/wp-content/uploads/2023/07/TX-Blended-Whiskey-in-Ginny-Georgia-S02E02-Why-Does-Everything-Have-to-Be-So-Terrible-All-the-Time-Forever-2023-780x439-1-e1689610797382.jpg)
July Valuation Spotlight – YouGov PQS
Dominic Prince from YouGov shares insights into the valuation of recent product placements.
![Third Party Data](https://www.productplacement.com/wp-content/uploads/2023/07/Third-Party-Data-e1688408787797.webp)
A marketer’s guide to emerging identity solutions
Explore the latest identity solutions for marketers as third-party data declines and privacy regulations take effect.
![Data Analysis](https://www.productplacement.com/wp-content/uploads/2023/07/619194a2767c35568b98ff39_6133a31c814796977eb9e63a_featured_mYIckXxIC7feXhjryL3o_2001-blog_data-joining_marketing-analytics-primer-e1688405118809.png)
3 tips for a successful marketing mix modeling strategy
Navigating privacy changes and complex marketing landscapes using Marketing Mix Modeling.
![Cannes Lions 2023](https://www.productplacement.com/wp-content/uploads/2023/07/Cannes-2023-Creative_4x3-e1688404007869.png)
Cannes Lions 2023 wrap-up: What mattered—and what didn’t—to marketers this year
Discover the dominant themes and discussions from Cannes Lions International Festival of Creativity 2023.
![Wayne from Wayne's World holding a Pepsi can.](https://www.productplacement.com/wp-content/uploads/2023/06/Waynes-World-and-Pepsi-placement.jpeg)
It’s Okay to Say Product Placement
There are a lot of terms out there that are used in place of product placement - so what's the right one?
![Manolo Blahnik Fashion Designer Shopping Bag Held by Sarah Jessica Parker as Carrie Bradshaw in Sex and the City](https://www.productplacement.com/wp-content/uploads/2023/06/Manolo-Blahnik-Fashion-Designer-Shopping-Bag-Held-by-Sarah-Jessica-Parker-as-Carrie-Bradshaw-in-Sex-and-the-City-S06E20-An-American-Girl-In-Paris-Part-Deux-2004-780x439-1-e1687811153578.jpg)
Getting product placement past a cynical audience
From verbal mentions to AI-driven visual placements, subtlety is key to influencing skeptical audiences.
![Cannes Lions Awards](https://www.productplacement.com/wp-content/uploads/2023/06/Screenshot-2023-06-20-at-1.45.27-PM-e1687290440978.png)
For Ad Tech, Cannes This Year Is All Business
Ad-tech firms at Cannes Lions 2023 are aiming to secure deals and navigate economic challenges.
![Eggo waffles featured in Stranger Things](https://www.productplacement.com/wp-content/uploads/2023/06/Eleven-in-Stranger-Things-with-Eggos-e1686147893764.jpg)
Hit Your Brand KPIs With These 4 Product Placement Strategies
Product placement made simple.
![abstract circles](https://www.productplacement.com/wp-content/uploads/2023/05/gertruda-valaseviciute-xMObPS6V_gY-unsplash-scaled-e1684428282110.jpg)
Why contextual AI is the dash of spice advertisers need to thrive in a cookieless world
Explore how brands and agencies can overcome challenges by embracing contextual AI to drive performance in a cookieless world.
![Jennifer Lopez riding a Harley-Davidson Motorcycle in The Mother](https://www.productplacement.com/wp-content/uploads/2023/05/3456-The-Mother-2023-film-Timecode-H00-M57-S35-1536x864-1-e1684159014895.jpg)
When is the Right Time to Think About Product Placement?
While product placement may look simple when we see it done well, there’s more to it than meets the eye.