Erin Schmidt, Chief of Product Placement at BENlabs, talks about product placement. When it comes to product placement, there are several variables to consider in order to ensure a successful placement. Ultimately, a successful product placement is one that effectively integrates the product into the content in a way that resonates with the audience and contributes to positive brand perception and sales. Today, Erin discusses measuring product placement in television.
The latest and greatest product placement news and industry insights in one place.
Take a look at what Jaime Cutburth loves about his job, how he feels about product placement, and his experience in the industry.
Take a look at what Tommy Janulis loves about his job, how he feels about product placement, and his experience in the industry.
That's a wrap on 2023. Check out the ProductPlacementBlog.com's findings on top brands and product categories featured via product placement in TV and Film for 2023.
